A studio that makes visible what a brand wants to say.

Why Sequoia Studio exists

A video production company should start by understanding what needs to change after someone sees a piece: that they understand a company, consider a product, remember a campaign, listen to a conversation or relive an event. That question guides the creative and technical decisions. That's why we quote by scope; for weddings and corporate events we also publish priced packages.

We work from Bogotá for brands and teams who value a direct conversation. The process can include concept, script, pre-production, shoot, photography, editing, color grading, sound and versions. Not every story needs every resource; our responsibility is to decide which ones add something and explain them in a scope that is easy to understand.

Direction and authorship

Ronald Infante is the photographer and director of Sequoia Studio. His role is to connect intention, framing, rhythm and execution so the piece keeps a coherent voice from brief to delivery. When a project calls for it, the production brings in specialists in production, camera, lighting, sound, art department, makeup, talent, editing or animation.

This model lets us build a team around the story instead of simulating a permanent structure. Each proposal spells out responsibilities and resources. Credits and the origin of the footage matter too: the current showreel uses Sequoia Speed's own archive as a sample of capabilities and is presented that way, without attributing it to outside clients.

How we see the work

We want the image to have character, but not at the expense of clarity. A well-run production leaves approvals, rights, formats and dates defined; it protects the sound and the footage; and it delivers files that work on the agreed channels. That discipline is part of creativity, because it lets us put our energy into the story instead of resolving avoidable ambiguities.

We publish our process and guides so that anyone requesting a quote can compare with good judgment. We also show the limits of the available evidence. Under corporate events, we detail what we covered for each brand: La Roche-Posay, Maybelline New York, Feria Vassar, Tour Colsubsidio, the Gran Fondo El Origen × Egan, Bancolombia, Bulova and Nordstrom. As new authorized work becomes available, the portfolio can grow with verifiable context, scope and credits.